KAREN NGUYEN
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Hi Lovelies, Hope you are all well This blog post is all about decorating my office and bedroom in collaboration with Desenio.co...
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So this morning i received a parcel from Loungeunderwear.com, the piece i received was from the "intimates" collection which...
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Hi Lovelies, So this blog post is all about the Sarah Ashcroft X In The Style Collaboration. I am sharing some of my absolute fav piece...
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If you guys haven’t heard Off-White recently created a Diffusion line. But isn’t creating a diffusion line ruining the brand it self? Wi...
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Nothing can go wrong with a co-cord, I am literally so obsessed with this barlet and palazzo trousers from Boohoo.com it is giving me life!...
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Hi Guyssss, so this is my first ever blog post. Whoop whoop, so why did i decide to start my own blog? I started this blog to express my s...
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Hi Lovelies, Again Lounge Underwear has sent me another set from their Underwear collection. The set i recieved was the Black Triangle...
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Hi Beauties! So this is a super exciting post. In collaboration with fashion drug, I have received this gorgeous Tiger mini bag insp...
Thursday 4 April 2019
Friday 2 February 2018
"Off-White" Diffusion line?
If you guys haven’t heard Off-White recently created a Diffusion
line. But isn’t creating a diffusion line ruining the brand it self? Will
consumers judge people for wearing something from a “diffusion line”? Will the
reputation of the brand fall?
Lets start with what exactly does a diffusion line mean. A diffusion line is a line which a brand
creates so that garments from their brand are more affordable to consumers.
The line is titled “For All” and features t-shirts and hoodies, which are priced between $95 and $170, compared to their main line which has t-shirts and hoodies ranging from $300 and $800.
This price range allows new and potential consumers to have the
experience of owning something which is a high-end luxury product at an
affordable price point. This enables the brand it self to gain a larger target
market in the fashion industry rather than just a niche.
Creating a diffusion line is a marketing strategy that brands use.
Off-White creates hype before the line has been announced which cause consumer behavior
to feel to have a need to own something from Off-White and cause there is so
much hype creating a diffusion line will not damage the brand at all.
The only
thing that the diffusion line will bring is new potential consumers and
building a larger target market. The diffusion line also have limited stock
meaning having low inventory so that
only a few people in the world will have items from the line. This will
obviously lead to some consumer potentially buying these items to resell them
for a steeper price.
Off-White approach to creating a diffusion line is a great
approach to building a larger target market in the fashion industry where there
is such a niche market in street wear. Now we see many influencers, celebrities
that don’t normally wear street wear starting to get into the trend. Causing
consumers also to get into the trend.
If you haven’t noticed many brand such as Missguided, Pretty little
thing, Inthestyle and Boohoo are creating lines based on streetwear which
creates a more affordable approach to designer street wear brands.
Street wear is so diverse with so many
affordable brands available you can still be inspired and follow trends without
going anywhere near supreme or any other streetwear brands. The market is so big now and
is starting to become mainstream as street wear style keeps progressing and
having a “stamp” in the industry already. It evolving and consumers can express
them selves through streetwear with culture, emotions and just being yourself.
Product Links:
CROP TOP: http://bit.ly/2GFrYvo
TROUSERS: http://bit.ly/2GHeI9z
SHOES: http://bit.ly/2nCp8yF
Hope you enjoyed reading :)
Much Love,
Karen Xx
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